Microsoft reportedly stops spending on Facebook and Instagram ads

Microsoft stopped spending on Facebook advertisements in May, co-ordinate to recent reports. The stoppage is reportedly a result of Microsoft ads appearing adjacent to content on Facebook that Microsoft deems inappropriate. Axios broke the news and cites an internal Yammer post sent by Microsoft CMO Chris Capossela.

Capossela said in the leaked Yammer mail service:

Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and nosotros've subsequently suspended all spending on Facebook/Instagram worldwide.

According to Axios, the text did not specify which specific content Microsoft took event with, only cited "hate speech, pornography, terrorist content, etc." every bit examples of "inappropriate content."

The Yammer postal service besides states Microsoft has been in touch with Facebook and Instagram leaders nigh what steps would need to exist taken for Microsoft to resume advertisement on Facebook and Instagram. In the post, Capossela states, "The timeline on resuming our media spending is dependent on the positive actions they have, but I wait our interruption will go along through Baronial."

According to estimates from Pathmatics, Microsoft spent $116 million on Facebook advertisement in 2022, making information technology the 3rd-largest advertiser on the platform.

Microsoft initially stopped spending on Facebook and Instagram ads in the U.s., but that has since been extended worldwide. Capossela said in the same Yammer post:

Based on concerns we had dorsum in May we suspended all media spending on Facebook/Instagram in the US and we've subsequently suspended all spending on Facebook/Instagram worldwide.

While Microsoft's spending stoppage lines upwards with several major corporations withdrawing ads from Facebook and Instagram equally office of the #StopHateForProfit entrada, the decision does not seem related to the entrada. Bloomberg cites a person familiar with the matter who states that Microsoft'southward move is only connected to the placement of ads and is not a statement near Facebook's policies.

Bloomberg's source as well states that alongside several other companies, Microsoft pulled ads from YouTube in Feb 2022 due to concerns about child pornography.

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Source: https://www.windowscentral.com/microsoft-reportedly-stops-spending-facebook-and-instagram-ads-due-inappropriate-posts

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